The road to fame started for Alex when her father submitted an impromptu application to the BBC's Fame Academy. She won the contest, and was given the opportunity to showcase her self-penned song "Maybe That's What It Takes" to a public audience. The song was released on 17th November 2003 and peaked at number 3 in the UK Top 40 the following week. Her debut album Introduction was subsequently released and sold over 500,000 copies

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