Nu Flavor is a R&B quartet from Long Beach, California consisting of Jacob Ceinceros (baritone), Anthony Dacosta (tenor), Rico Luna (alto), and Frank Pangelinan (tenor/lead). Soon after forming the band, they found "Latin Urban Idolmaking Guru" Bruce Johnson, and enlisted him as Manager and under his direction, they created a cover of Journey's hit song, Open Arms, and eventually the recording found it's way to Reprise president Howie Klien.

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