Friends since childhood, Paul and Chamillionaire broke into the music industry by doing promotions for various southern hip-hop entities such as Cash Money Records under the group name "The Color Changin' Click", also known as "The CCC". Eventually, they got jobs doing promotions for Swishahouse. While there, they recorded a demo for Swishahouse that gained a lot of attention, and listners wanted to know who made it.

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