Help Yourself, known to their fans as "The Helps", were an English rock band of the early 1970’s whose style developed from “American-flavoured country-rock… …to acid-drenched psych.”. History Help Yourself formed in London in 1970, originally as a backing band for singer-songwriter Malcolm Morley, who had left Sam Apple Pie and been signed as a solo act by Famepushers. The band was assembled by John Eichler who, as well as working for Famepushers, was production manager at Strand Cosmetics, where he hired people either for 'musical ability' or 'strangeness'.

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