The Tough Alliance consists of Henning Fürst and Eric Berglund- two pop artists from Gothenburg, Sweden. Since the congregation in 2001 they've released the EPs; Make It Happen and Holiday. In 2005 their debut album, The New School, hit the country, meeting great success and exhilarated reviews. In May 2006 the long awaited The Tough Alliance - New Waves EP was released on their own label Sincerely Yours. In October 2006 followed their second full length album, 'Escaping Your Ambitions'.

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