Originally a quartet whose sound drew inspiration from psychedelia, the Beloved found its greatest success as a rave-influenced dance-pop duo. Throughout its fluid existence, the guiding force behind the group remained vocalist Jon Marsh, who formed the band Journey Through inCambridge, UK with Steve Waddington and Tim Havard; with the addition of Guy Gausden (November 1984), the group renamed itself the Beloved, and gradually evolved into a moody dance outfit not dissimilar to New Order.

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