The group began singing as part of the longstanding Columbia University a cappella group The Kingsmen, but changed their name due to the Pacific Northwest group of the same name, famous for covering "Louie, Louie". Conceived by George Leonard, then a graduate student in Humanities, Sha Na Na began performing in 1969, at the height of the hippie counterculture, and achieved national fame after playing at the Woodstock Festival, where they preceded Jimi Hendrix.

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