MJ Cole began setting the music precedent for all to follow way back in 1998. Phenomenal success was achieved in the release of instant anthems: Flava Fever/Guilty and You're Mine on Matts self-owned label, Prolific Recordings. You're Mine was shortly followed by the release of epic single Sincere, a track eagerly sniffed out by Pete Tong and quickly named Petes essential tune for weeks running. Being prolific by name and prolific by nature, MJ Cole exploded into the UK garage scene as the genres prodigy and primary innovator with his Mercury Prize nominated album Sincere in 1999.

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