The Rich have a manifesto, a kind of mantra, which says that the only freedom we can ever have is to be anti-everything, even anti-anti. It goes round and round, like a dog chasing its tail, but if you try hard enough, at some point, a certain velocity is reached and you become free of the gravitational pull of ordinary cultural production. You can see this manifesto in every aspect of The Rich. They are punk and anti-punk, rock and anti-rock.

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